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Suite 101 · Websites

Mortgage websites for every level of the building

Mortgage websites for teams, branches and companies, built as one network: a company site, branch sites and a fast personal page for every loan officer, sharing one design, one CRM and one set of disclosures.

  • Built to score 90+
  • JSON-LD on every page type
  • Hosted and maintained
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What each level gets

Three levels, one network

Answer first: the company site owns the brand and compliance, branch sites own local trust, and LO pages own the personal connection that turns a visitor into a borrower.

Company site

Brand story, every loan program, calculators, careers, licensing page and the central disclosure blocks that every lower page inherits.

Branch sites

Branch address and hours, the LO roster, local market pages, branch reviews and a branch-routed contact form.

Loan officer pages

Bio, photo, NMLS ID and license lines, calendar, personal application link, featured programs and their own reviews.

Three Levels of Websites: Company, Branch, Loan officer. Infographic with Tolly the puffin.
Three levels of websites: company, branch and loan officer.

Anatomy of an LO page

What a loan officer page carries

Every element earns its place. Hover or tap the numbered pins.

  1. 1Name, photo, NMLS ID. The NMLS number links to NMLS Consumer Access so borrowers can verify the license.
  2. 2License lines. States where the LO is licensed, pulled from one record so every page matches.
  3. 3Book a call + apply. The LO’s own calendar and application link, both tagged with the visitor’s source.
  4. 4Featured programs. The loan programs this LO focuses on, linking to the company’s program pages.
  5. 5Reviews. The LO’s own collected reviews, with platform links.
  6. 6Locked footer. Company NMLS, Equal Housing Opportunity statement and disclosures, edited only centrally.

How a website network gets built

From org chart to live network

Typical launch: 21 business days for a team, 30 for a branch, 45 for a company. The date is agreed in writing at kickoff.

  1. Stage 1 of 4 · week 1

    Map the levels

    We list every site the group needs: company, each branch, each loan officer. For each level we agree what it controls and what it inherits.

    • Org chart and LO roster
    • Brand assets and disclosure text
    • Old URLs to redirect

  2. Stage 2 of 4 · weeks 1–2

    Write and design

    Our writers draft the company and branch pages, loan-program pages and an LO profile template. Your team reviews in a shared doc, not over email.

    • Loan-program pages in your voice
    • LO bios from a short questionnaire
    • Local branch content

  3. Stage 3 of 4 · weeks 2–3

    Build for speed and schema

    Pages are generated as static HTML with optimized images, JSON-LD for every page type and a clean internal-link structure.

    • Organization, Person, Service, FAQPage
    • Sitemaps and llms.txt
    • Accessibility checks to WCAG 2.2 AA

  4. Stage 4 of 4 · final week

    Approve and launch

    Compliance signs off in the approval queue, we point your domain, set 301 redirects from old URLs and measure real PageSpeed scores.

    • Approval log kept
    • Redirect map tested
    • Launch report with scores

Ways to get mortgage websites

DIY builder vs agency vs the suite

Answer first: a DIY builder is cheapest per site but leaves speed, schema, compliance and the CRM to you; an agency builds well but rarely connects LO pages to a pipeline; the suite does both for the whole group.

Mortgage website options compared
DIY builderTypical agencyMortgage Funnel Suite
Pages for every LO You build each oneOften extra costYes
Locked disclosure blocks NoRarelyYes
Static, built to score 90+ Depends on templateVariesYes
Schema per page type Plugin, partialVariesYes
CRM pipeline included NoNoYes
Approval workflow NoNoBranch and Company plans
Who maintains it YouAgency, per hourIncluded
General comparison of approaches, not of any named vendor. Named comparisons: /compare/
Overhead view of a residential street intersection with houses

Every street your branches serve deserves a page that answers borrowers first.

Ask the front desk

Questions about mortgage websites

  1. YouWhat websites does a mortgage group need?
    Funnel Suite team

    Usually three levels: a company site that carries the brand and compliance, a site or section per branch with its roster and local content, and a personal page for every loan officer with an NMLS ID, calendar and application link. The suite builds and links all three so they share one design system and one CRM.

  2. YouDo loan officers get their own domain?
    Funnel Suite team

    Each LO gets a clean URL on your company domain (for example yourcompany.com/maya/), which keeps search authority on one domain. If an LO already owns a personal domain, we can redirect it to their page.

  3. YouHow fast are the sites?
    Funnel Suite team

    Pages are static HTML served from a global edge network with optimized images and minimal JavaScript, built to score 90+ on Google PageSpeed Insights. We measure your live pages after launch and share the real numbers. More on page speed.

  4. YouWhat pages come with each site?
    Funnel Suite team

    Home, about, loan-program pages, calculators, an application or contact flow, LO profiles, reviews, a blog and every legal page (privacy, terms, accessibility, licensing). Branch sites add a roster and local content; LO pages add a personal bio and booking link.

  5. YouCan we keep our current design?
    Funnel Suite team

    We can match your brand colors, fonts and logo. We rebuild the site on our platform rather than copying old code, because speed, schema and governance depend on the build. Your old URLs are redirected so rankings carry over.

  6. YouDo you write the content?
    Funnel Suite team

    Yes. Our writers draft every page; your team edits and approves. Loan-program pages explain the program in plain English and avoid rate promises and Reg Z trigger terms unless you supply the required disclosures.

  7. YouIs a Spanish version available?
    Funnel Suite team

    Yes, as an add-on at $1,180 one-time per site. It is translated by people and reviewed by your compliance contact, with proper hreflang tags so search engines show the right language.

  8. YouWho hosts and maintains the sites?
    Funnel Suite team

    We do. Hosting, SSL, security headers, backups, uptime and updates are included in every plan. You never need to manage a server or plugin updates.

  9. YouCan LOs edit their own page?
    Funnel Suite team

    LOs can update their bio, photo, calendar link and featured programs. Disclosure blocks and NMLS lines are locked. On Branch and Company plans their edits can go through an approval step first; see governance.

  10. YouWhat happens to our current site’s rankings?
    Funnel Suite team

    We crawl your current site, map every URL to its new equivalent and set one-hop 301 redirects before launch. We keep titles that already rank unless there is a reason to change them. See onboarding and migration.

Get a written site map for your group

Send us your org chart. We’ll return a site map with every company, branch and LO page, the redirects from your current sites and a launch date.

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