Are HELOC advertising rules different?

Yes. HELOCs are open-end credit, with their own Regulation Z advertising provisions. Your compliance contact reviews the page and any promotional wording.

Why compare three options on one page?

Homeowners usually don’t know which they need. A fair comparison makes the LO call more useful.

Do you write the HELOC page for us?

Yes. Our writers draft the HELOC page in plain English from a tested outline; your team edits it and your compliance contact approves it before it goes live.

Does the HELOC page show rates?

Not by default. Rates and payment examples are advertising trigger terms that need disclosures. If you want them, your compliance contact supplies the disclosure text and approves the page.

Can each LO feature HELOC on their page?

Yes. LOs who focus on HELOC loans can feature the program on their profile, which links to the company page and to their personal copy of the HELOC funnel.

Is the page localized for our area?

Branch versions can add local context (counties served, local resources) while the core program content stays consistent and approved.

Which funnel matches this page?

The HELOC & cash-out funnel: purpose, rough home value and balance, and contact preference. Never a rate promise.

Can we target debt consolidation?

Carefully: describe it as one possible use, with the risk of securing debt against the home stated plainly.

Loan program page · included on every suite site

The HELOC and home equity page that explains the risks

The HELOC and home equity page on your suite website explains the three common ways homeowners borrow against equity (a home equity line of credit, a home equity loan and a cash-out refinance) with the risks spelled out plainly.

Book a walkthrough See it on a sample site

HELOC: Revolving line secured by the home; rate often variable
Home equity loan: Lump sum, usually fixed payments
Key risk: The home secures the debt

General program facts; lender guidelines vary.

Page outline

What the page covers

Written for: Homeowners who want to borrow against equity for renovations, debt consolidation or other goals.

H2 · 01HELOC vs home equity loan vs cash-out
H2 · 02How a draw period and repayment work
H2 · 03Risks: variable rates and the home as collateral
H2 · 04Common uses
H2 · 05Next step: talk to an LO

Sample excerpt

What is a HELOC?

A home equity line of credit, or HELOC, is a revolving line of credit secured by your home. You can draw on it during a set period and repay over time, and the rate is often variable. Because your home secures the line, missing payments can put the home at risk.

Draft wording; your compliance contact approves the final page.

The matching HELOC & home equity funnel

Q1What would you use the funds for?
Q2Rough home value
Q3Rough remaining mortgage balance
Q4Best way to reach you

Then: a booked call with the right LO, and a lead in their pipeline.

How funnels work

Ask the front desk

Questions about the HELOC & home equity page answered

YouAre HELOC advertising rules different?

Funnel Suite team
Yes. HELOCs are open-end credit, with their own Regulation Z advertising provisions. Your compliance contact reviews the page and any promotional wording.
YouWhy compare three options on one page?

Funnel Suite team
Homeowners usually don’t know which they need. A fair comparison makes the LO call more useful.
YouDo you write the HELOC page for us?

Funnel Suite team
Yes. Our writers draft the HELOC page in plain English from a tested outline; your team edits it and your compliance contact approves it before it goes live.
YouDoes the HELOC page show rates?

Funnel Suite team
Not by default. Rates and payment examples are advertising trigger terms that need disclosures. If you want them, your compliance contact supplies the disclosure text and approves the page.
YouCan each LO feature HELOC on their page?

Funnel Suite team
Yes. LOs who focus on HELOC loans can feature the program on their profile, which links to the company page and to their personal copy of the HELOC funnel.
YouIs the page localized for our area?

Funnel Suite team
Branch versions can add local context (counties served, local resources) while the core program content stays consistent and approved.
YouWhich funnel matches this page?

Funnel Suite team
The HELOC & cash-out funnel: purpose, rough home value and balance, and contact preference. Never a rate promise.
YouCan we target debt consolidation?

Funnel Suite team
Carefully: describe it as one possible use, with the risk of securing debt against the home stated plainly.

Launch your HELOC & home equity page with every LO

Program pages, funnels and calculators ship with every suite website, written and approved before launch.

Book a walkthrough

Free 30-minute walkthrough · no obligation · reply within 1 business day