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Loan program page · included on every suite site

The Conventional loan page, written for your borrowers

The conventional loan page on your suite website explains the most common mortgage type in plain English: who it suits, how down payment and mortgage insurance work, and how to talk to one of your loan officers.

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Backed by
Not government-insured; often sold to Fannie Mae or Freddie Mac
Mortgage insurance
Private mortgage insurance usually applies under 20% down
Common uses
Purchase, rate-and-term refinance, cash-out

General program facts; lender guidelines vary.

Page outline

What the page covers

Written for: Borrowers with steady income and fair-to-strong credit, buying or refinancing within conforming limits.

  1. H2 · 01What a conventional loan is
  2. H2 · 02Down payment and private mortgage insurance
  3. H2 · 03Credit and debt-to-income basics
  4. H2 · 04Fixed vs adjustable terms
  5. H2 · 05Documents to gather
  6. H2 · 06Next step: talk to an LO

Sample excerpt

What is a conventional loan?

A conventional loan is a mortgage that isn’t insured by a government agency. Many are designed to meet guidelines set by Fannie Mae or Freddie Mac. If you put down less than 20%, you’ll usually pay private mortgage insurance until you reach enough equity to remove it.

Draft wording; your compliance contact approves the final page.

The matching Conventional funnel

  1. Q1Buying or refinancing?
  2. Q2When are you hoping to move?
  3. Q3Roughly how much have you saved for a down payment?
  4. Q4Best way to reach you

Then: a booked call with the right LO, and a lead in their pipeline.

How funnels work

Ask the front desk

Questions about the Conventional page answered

  1. YouWhat does a conventional loan page need to cover?
    Funnel Suite team

    What the loan is, who it fits, how down payment and private mortgage insurance work, credit and DTI basics in general terms, the documents to gather and how to start with an LO.

  2. YouShould the page compare conventional with FHA?
    Funnel Suite team

    Yes, briefly and fairly, linking to the FHA page. Borrowers often ask which fits them, and the comparison is a natural reason to book a call.

  3. YouDo you write the conventional page for us?
    Funnel Suite team

    Yes. Our writers draft the conventional page in plain English from a tested outline; your team edits it and your compliance contact approves it before it goes live.

  4. YouDoes the conventional page show rates?
    Funnel Suite team

    Not by default. Rates and payment examples are advertising trigger terms that need disclosures. If you want them, your compliance contact supplies the disclosure text and approves the page.

  5. YouCan each LO feature conventional on their page?
    Funnel Suite team

    Yes. LOs who focus on conventional loans can feature the program on their profile, which links to the company page and to their personal copy of the conventional funnel.

  6. YouIs the page localized for our area?
    Funnel Suite team

    Branch versions can add local context (counties served, local resources) while the core program content stays consistent and approved.

  7. YouWhat lead funnel goes with this page?
    Funnel Suite team

    The first-time buyer or general purchase funnel: four short questions and a booked call with the LO.

  8. YouIs there an infographic or calculator?
    Funnel Suite team

    The page links to the payment and affordability calculators, both included on every site.

Launch your Conventional page with every LO

Program pages, funnels and calculators ship with every suite website, written and approved before launch.

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