Comparison · checked October 19, 2026
Mortgage Funnel Suite vs DIY website builders
DIY website builders such as Wix and Squarespace let anyone build a site cheaply and quickly. For a single LO that may be enough. For a group, every LO building their own site means inconsistent compliance, no shared pipeline and someone maintaining it all.
DIY website builders may fit better if…
- A single LO on a tight budget who enjoys building
- Short-term or personal projects
- People who already have a CRM and just need a page
Mortgage Funnel Suite may fit better if…
- Groups that need consistent, compliant LO pages
- Anyone who wants leads to land in one pipeline
- Teams without time to maintain sites
Side by side
Feature and pricing comparison
Answer first: the biggest difference is scope. One is a software product you configure; the other is a suite we build and run, with websites included.
| Mortgage Funnel Suite | DIY website builders | |
|---|---|---|
| Monthly cost per site | Included in the suite plan | Wix Business $39.77/mo (annual), Business Elite $159.77/mo |
| Built to score 90+ on PageSpeed | Yes | Depends on template and apps |
| Mortgage schema per page type | Yes | Partial, via settings and apps |
| Locked NMLS and disclosure blocks | Yes | No |
| Mortgage CRM pipeline | Yes | No |
| Who builds and maintains it | We do | You do |
Ask the front desk
Questions about DIY website builders vs the suite answered
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YouIs a Wix or Squarespace site good enough for a loan officer?
Funnel Suite teamFor one LO it can work if you add the NMLS details, Equal Housing statement and disclosures yourself and connect a CRM. For a group, keeping dozens of DIY sites consistent and compliant is the problem the suite solves.
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YouAre DIY sites slow?
Funnel Suite teamNot necessarily; it depends on the template and apps. The suite’s static build is designed to score 90+, and we measure it after launch.
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YouCan we keep our DIY site and add the CRM?
Funnel Suite teamThe suite’s value is the connection between site and pipeline, so we rebuild the site and redirect your old URLs.
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YouWhat does a DIY builder cost?
Funnel Suite teamWix lists Business at $39.77/mo and Business Elite at $159.77/mo billed annually (checked 2026-10-19). Add your time, a CRM, a texting tool and a review tool for a fair comparison.
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YouWho wrote this?
Funnel Suite teamMortgage Funnel Suite. We’ve kept it general and sourced the prices.
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YouHow current is it?
Funnel Suite teamChecked 2026-10-19.
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YouCan we move our domain?
Funnel Suite teamYes. You keep ownership; we point it to the suite and redirect old URLs.
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YouDo DIY builders handle Reg Z disclosures?
Funnel Suite teamThat’s up to you. The suite’s templates avoid trigger terms by default and route specific claims through approval.
No question matches that. Search the help center or ask us directly.
Compare with your own numbers
Bring your current invoices; we’ll put the suite next to your stack line by line.
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