Author · editorial persona
Head of Suite Strategy
Renata Vossberg is the editorial voice of our suite strategy team. Her articles cover site architecture for multi-branch mortgage groups, the handoff between marketing and the loan origination system, and how to plan a migration without losing rankings or contacts. She writes from the work our team does every week: mapping company, branch and loan officer pages, setting up routing, and documenting what each level of the organisation can change.
Editorial persona of the Mortgage Funnel Suite team
Growth & operations · 5 min read
Add up what a mortgage team pays for CRM seats, LO websites, texting and reviews, using published prices, and compare per-user tools with a per-group suite fairly.
Renata Vossberg ·
Websites & SEO · 5 min read
How mortgage websites get found in search, extracted as answers and cited by AI assistants: speed, schema, answer-first writing, llms.txt, crawl access and entity clarity.
Renata Vossberg ·
Websites & SEO · 5 min read
How a mortgage company should structure its company, branch and loan officer websites: one domain vs many, URL patterns, what each level owns, and migration tips.
Renata Vossberg ·
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